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Cyberpunk 2077 Lifepath Quiz
CDPR & Twitch partnered to promote an exclusive first look at the most anticipated game of the decade, Cyberpunk 2077.
As part of this promotion, Grab designed a custom personality quiz that took viewers through a set of questions inspired by in-game scenarios. Based on their unique responses, viewers were prompted to join the Cyberpunk lifepaths they most align with, a critical and heavily marketed piece of the game. Once completed, users could easily link out to pre-order the game.
Created For
CD Projekt Red
Launched
December 2020
