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Reese's Egg Hunt

Twitch was named the Best Video Marketing and Advertising Platform (Digiday Technology Awards) with Reese’s Egg Hunt.

Introducing a first of its kind experience, Grab created a virtual Easter Egg Hunt to showcase Reese’s seasonal Peanut Butter Eggs. Every two minutes, a random egg worth 10-500 points automatically spawned on stream. Users were prompted to collect these eggs in order to redeem points that totaled on a community leaderboard throughout the sponsored stream.