Wingstop aimed to bring online ordering to Twitch in a way that would feel native to the platform. Viewers were prompted with a series of fun questions to generate a custom order based on various factors such as hunger, spiciness, and the preferences of their favorite creators. Upon completion of the quiz, users were linked to the Wingstop website to complete their order. Even users that didn't intend to order got a shout-out on stream for completing the quiz!
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