Charmin approached Twitch seeking a way to reach a younger audience in an authentic way. Inspired by the classic Duck Hunt video game, Grab developed the Charmin Deuce Destroyer extension. The extension was a full screen, playable, mini-game that was featured on a number of top channels over the course of a month. Viewers competed to earn points and win rewards by shooting flying poops emojis out of the sky!
June 2020