Charmin approached Twitch seeking a way to reach a younger audience in an authentic way. Inspired by the classic Duck Hunt video game, Grab developed the Charmin Deuce Destroyer extension. The extension was a full screen, playable, mini-game that was featured on a number of top channels over the course of a month. Viewers competed to earn points and win rewards by shooting flying poops emojis out of the sky!
Get on the Grab Labs newsletter for product updates and more!
Thanks for signing up to our newsletter! We're excited to have you in the Grab Labs community!