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Lexus Polling

To promote their new IS model, Lexus challenged Twitch to deliver a content experience as dynamic as the IS itself.

Grab didn't disappoint! Hosted by /Fuslie, Twitch viewers were given the opportunity to collectively design a custom “Gamer” Lexus IS. Using a custom polling extension, every detail of the design was voted on by the audience. The following week, Fuslie hosted a follow-up to unveil the 1-of-a kind custom IS live on stream!

Created For
Team One

January 2021