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Genshin Impact Paimon

Mihoyo and Twitch partnered to promote Genshin Impact with an animated Paimon!

For a fun, interactive experience on stream, Grab Labs designed a 'like' meter accompanied by everyone's favorite character - Paimon! Viewers 'liked' the meter to reach the community goal of 1 million+ likes and unlock in-game reward codes. As Grab's first international campaign, viewers around the world could interact with the extension in their own language.