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Genshin Impact Paimon

Mihoyo and Twitch partnered to promote Genshin Impact with an animated Paimon!

For a fun, interactive experience on stream, Grab Labs designed a 'like' meter accompanied by everyone's favorite character - Paimon! Viewers 'liked' the meter to reach the community goal of 1 million+ likes and unlock in-game reward codes. As Grab's first international campaign, viewers around the world could interact with the extension in their own language.

Watch Stream Clip

Created For

Mihoyo

Launched

July 2021

Featured On

Over 100 channels, including:

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